This paper introduces the new trend of the application of GPS terminal in the taxi industry, including advertising combined with new business models, more powerful monitoring, security functions, and rental business related to some new features, and some implementation methods and the key technologies are described.

One, foreword

We

With the development of technology and society, the vehicle terminal has the function of GPS and wireless communication has been widely used in various vehicles. In the taxi industry, many large transport enterprises construct of taxi monitoring and dispatching system of their own, such as Shanghai's bus rental, Jinjiang rental,Shenzhen transport group, some city construction of taxi monitoring and dispatching system of the unified, such as Tianjin, Hangzhou, Wuxi etc.. The application of GPS terminal in the taxi industry is like a raging fire, which has some projects the oldterminal replacement, there are a lot of new projects. Compared with previous years,the current application is showing some new trends, the following according to the author's observation to do some introduction.

The new business model two, combined with advertisement

GPS terminal business model of traditional taxi industry is a taxi company to buy the GPS terminal, then every month to the installation of the GPS terminal's taxi driverscharge a service fee, these patterns or big or small allows the driver to assumecertain economic burden. At present, a new business model is extended, and that is in the body after the installation of windows LED bar screen advertising, through remoteupdate, GPS terminal is connected with the LED screen advertisement contentmanagement. Advertising operators to afford to buy the GPS terminal and the LED screen driver expenses, not to charge a service fee, advertising operators use advertising to achieve profitability, while taxi enterprises can enjoy free vehicle monitoring and dispatching the original function.

Taxi LED mobile media advertising with mobility and visibility of the strong, high-grade,clean, perfect. Taxi day through its LED advertising, not affected by time, lots of restrictions, to enter into your line of sight, it is "widely advertised". Compared with the television, newspapers and other media have There is nothing comparable to thisadvantage. The product popularity index advertising advertisers will be straight up,"small investment, quick effect, time effect, long, wide audience" economic benefit and social benefit. The following technical characteristics of this pattern.

1, information release timeliness: different f